How Rotary District 5130 united Northern California communities and surpassed its PolioPlus fundraising goal.
By Maggie Padovani | Rotary District 5130 Public Image Chair
From Crescent City to Petaluma, one community relay torch became a powerful symbol of Rotary’s commitment to ending polio. From October 2–24, 2026, Rotary District 5130 united clubs across six Northern California counties, raising $56,600 and surpassing its $50,000 fundraising goal.
The World Polio Torch Relay had a shared mission: increase awareness of polio eradication, engage communities and youth, strengthen Rotary’s public image, and raise funds for PolioPlus.
One Mission, Many Communities
Each club developed activities reflecting its community while contributing to the districtwide campaign.
The relay began October 2 in Crescent City. Arcata carried the torch through its Farmers Market, while Fortuna engaged festivalgoers at the Apple Harvest Festival. Ukiah organized a marathon-style relay involving approximately 45 runners, including student-athletes.
Napa clubs collaborated on a community walk at Kennedy Park. Lake County clubs hosted activities in Lakeport, Kelseyville and Clearlake, while coastal communities, Calistoga, St. Helena and other participating clubs added their own celebrations and handoffs.
On October 18, Santa Rosa-area Rotary clubs and Interact students carried the torch from Santa Rosa Junior College through Railroad Square, continuing by SMART train to Rohnert Park.
Telling Rotary’s Story
Public image was integral to the campaign. Coordinated news releases, social media, photography, videos and community outreach generated coverage across regional publications.
A seven-day Patch promotion for the Santa Rosa event generated 53,831 advertising impressions. A comprehensive district impact report documented club participation and demonstrated the power of coordinated storytelling.
A Successful World Polio Day Finale
The relay concluded October 24 at Miracle League Field in Petaluma with a community walk, closing ceremony and official proclamations.
District clubs collectively raised $56,600 for PolioPlus. Eligible contributions may receive additional matching support through the Gates Foundation, further extending the campaign’s impact.
A Model for Other Districts
The relay demonstrated how one compelling message, combined with local creativity and coordinated communications, can unite clubs, engage communities and amplify Rotary’s impact.
Led by Relay Chair Renee McKenna, with support from District Governor Jeff Kolin, District Polio Chair Bob Rogers, participating clubs and the District Public Image Team, the campaign showcased Rotary at its best.
One torch. Many communities. One shared commitment to end polio.