Public Image

Image Team

This is the team to help you navigate the world of Public Image/Public Relations. Please reach out with any questions regarding Rotary’s image and media outreach.

District Public Image Chair

Marguerite Padovani, Rotary Club of Santa Rosa

(If you would like to be a member of the District PI Committee, please contact us.)

 

 

PR & PROMOTION FOR YOUR CLUB
Welcome to the Public Image section of the District 5130 site. Find information on promoting club news, improving communications, and updated news and case studies.

 

PUBLIC IMAGE

Rotary AI Use Guidelines

Rotary Brand Materials
Understanding Our Brand
Logo Graphics Downloads
Click each link to download logos!
Customizable Templates
Access Tools on My Rotary
Club Logo
Additional Rotary.org Resources
Media Center

SUPPORT LINK

CREATE A WINNING NEWSLETTER AND WEBSITE!

Want an inside track to an award winning newsletter and website? Give your Club newsletter and website an extreme makeover following these simple guidelines and YOU could be bringing home an award at the District Conference next year.

Website Tips
Newsletter Tips

RESOURCES FOR YOUR CLUB WEBSITE OR POTENTIAL MEMBERS

About Rotary (includes “This is Rotary” video)
Why join?

 
WHY PROMOTE ROTARY?
Increased awareness leads to increased membership and foundation giving. Promote Rotary to attract more members and make a global impact.
Take the Time
Assign someone with marketing or PR experience to promote Rotary effectively. Ensure that the Rotarian who accepts the position reads the Public Relations Guide from Rotary International. It outlines the job description for this role and offers helpful advice on goal setting and more!
Have a Plan
Outline a promotion plan for events or stories to maximize coverage and generate awareness.
Make Connections
Develop relationships with local media for coverage.
Utilize community newsletters and online-news sources.
Tell Your Story
Craft compelling press releases that focus on community impact to inspire engagement.

Click here for a quick guide on formatting a press release.

In today's world, you don't always have to submit a formal document like outlined in the guide. You can just copy and paste the content into an email submission. Be sure to include a great picture and caption about what's in the picture!

Don't Forget Rotarians
Keep members informed through social media, the club website, and newsletters to engage and empower them to speak about Rotary activities.

Upcoming Events

First SCARC of 2026 2027 @ Balletto Winery Western Theme
July 30th 2026
More info

Set Up for Luau (Fund Raiser) @ Ed & Kathy Smith's Time TBA
July 31st 2026
More info

A Simple Gesture Pick up day
August 1st 2026
More info

National Night Out - Calistoga
August 4th 2026
More info