Public Image

ONE DISTRICT. ONE TORCH. ONE MISSION

October 2-24, 2026 | Crescent City to Petaluma

Download Promotional Materials Here

Public Image Team

This is the team to help you navigate the world of Public Image/Public Relations. Please reach out with any questions regarding Rotary’s image and media outreach. If you would like to be a member of the District PI Committee, please contact us.

District Public Image Members

Marguerite Padovani

District Public Image Chair

Area 9, Rotary Club of Santa Rosa

PDG Kathy Flamson

PI Committee Advisor

Rotary Club of Calistoga

Laura Lasseter

Area 3, Rotary Club of Garberville

Margaret Black

Area 4, Rotary Club of Mendocino

John Burns

Area 10, Rotary Club of Petaluma Valley

Bobbie Casey

Area 12, Rotary Club of Calistoga

Upcoming Events

WORD PLAY - Club Social and Potluck
September 6th 2026
More info
Rotary at the Famers Market
September 8th 2026
More info
Happy Hour Social w/ reps from SW Florida Rotary Club
September 8th 2026
More info
3-Club Friendship Social
September 10th 2026
More info

PR & PROMOTION FOR YOUR CLUB

The District 5130 Digital Public Image Guidebook & Toolkit serves as a user-friendly and practical resource aimed at empowering clubs to enhance their public image, share inspiring People of Action narratives, showcase projects and events, and boost visibility within the community. This guide is optimized for digital use, so it is recommended to download and store it on your desktop for easy access throughout the Rotary year. It features interactive links to Rotary resources, templates, tools, checklists, and other immediately usable materials that aid in promoting your club’s public image initiatives.

PUBLIC IMAGE

Rotary AI Use Guidelines

Rotary Brand Materials

Brand Center
Rotary Voice & Visual Identity Guidelines
Visual Identity Guidelines: Rotary's Programs for Young Leaders

Logo Graphics Downloads
Click each link to download logos!
Customizable Templates
Access Tools on My Rotary
Club Logo
Additional Rotary.org Resources
Media Center

SUPPORT LINK

Media Contact  Resources
CREATE A WINNING NEWSLETTER AND WEBSITE!

Want an inside track to an award winning newsletter and website? Give your Club newsletter and website an extreme makeover following these simple guidelines and YOU could be bringing home an award at the District Conference next year.

Website Tips
Newsletter Tips

RESOURCES FOR YOUR CLUB WEBSITE OR POTENTIAL MEMBERS

About Rotary (includes “This is Rotary” video)
Why join?

 
WHY PROMOTE ROTARY?
Increased awareness leads to increased membership and foundation giving. Promote Rotary to attract more members and make a global impact.
Take the Time
Assign someone with marketing or PR experience to promote Rotary effectively. Ensure that the Rotarian who accepts the position reads the Public Relations Guide from Rotary International. It outlines the job description for this role and offers helpful advice on goal setting and more!
Have a Plan
Outline a promotion plan for events or stories to maximize coverage and generate awareness.
Make Connections
Develop relationships with local media for coverage.
Utilize community newsletters and online-news sources.
Tell Your Story
Craft compelling press releases that focus on community impact to inspire engagement.

Click here for a quick guide on formatting a press release.

In today's world, you don't always have to submit a formal document like outlined in the guide. You can just copy and paste the content into an email submission. Be sure to include a great picture and caption about what's in the picture!

Don't Forget Rotarians
Keep members informed through social media, the club website, and newsletters to engage and empower them to speak about Rotary activities.